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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Agile ROAM Board | ![]() Product Strategy OKRs | ![]() Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | Mehrere Wochen | 20-40 min initial, dann laufend | 1-2 h Setup | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 3-15 | 2-20 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | ROAM Board, Owner List | OKR set, Measurement plan, Review cadence | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RiskAgileTrackingAlignment | GoalsAlignmentOutcomesMeasurement | InnovationPrototypeResearch |



