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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Decision Making Risk Matrix | ![]() Delivery Cost of Delay | ![]() Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Low | High | High |
Timedifferent | Mehrere Wochen | 30-60 min | 90-180 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 3-10 | 3-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Risk Matrix, Top Risk List | CoD Table, Prioritization Sequence | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RiskDecisionPrioritizationAssessment | PrioritizationDeliveryEconomicsDecision | InnovationPrototypeResearch |



