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| Criterion |  Product Discovery Outcome-Driven Innovation |  Delivery RAID Log |  Growth A/B Testing |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | Mehrere Wochen | 30 min Setup, dann laufend | 1-4 Wochen | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | 1-3 maintaining, briefing for everyone | 1-6 | 50+ |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | RAID Log, Status Report Source | Experiment results, Decision log, Learning summary | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RiskTrackingStakeholdersGovernance | ExperimentsGrowthAnalyticsValidation | QuantitativeResearchValidation |