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| Criterion |  Product Discovery Outcome-Driven Innovation |  Delivery RAID Log |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | Mehrere Wochen | 30 min Setup, dann laufend | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-6 researchers plus sample | 1-3 maintaining, briefing for everyone | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | RAID Log, Status Report Source | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RiskTrackingStakeholdersGovernance | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |