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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Product Discovery Problem Interview | ![]() Innovation Design Sprint | ![]() Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Medium | High | High |
Timedifferent | Mehrere Wochen | 30-60 min je Interview | 4-5 Tage | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 5-12 Interviews | 5-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Evidence, Risk Notes, Customer Segments | Prototype, Test Findings, Decision Rationale | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DiscoveryInterviewsValidation | Design sprintPrototypeValidationInnovation | InnovationPrototypeResearch |



