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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Pre-Mortem |  Product Strategy Impact Mapping |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 20–45 min | 45-90 min | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | Small cross-functional group | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Risk list, Mitigation plan, Assumption log | Impact Map, Outcome Hypotheses, Delivery Options | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RiskDecisionFailurePlanning | OutcomesStrategyBehaviorPlanning | StrategyPositioningInnovationValue |