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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Pre-Mortem |  Product Strategy DIBB |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | Mehrere Wochen | 20–45 min | 1-2 h | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | Small cross-functional group | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Risk list, Mitigation plan, Assumption log | DIBB document, Belief list, Bet list, Learning report | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RiskDecisionFailurePlanning | StrategyDecisionAssumptionsHypothesis | OutcomesStrategyBehaviorPlanning |