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| Criterion |  Product Discovery Outcome-Driven Innovation |  Operations PDCA Cycle |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | Mehrere Wochen | 1 h bis mehrere Wochen | 20-35 min | 1-5 Tage |
Participantsdifferent | 2-6 researchers plus sample | 1-8 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Continuous improvementLeanExperiments | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |