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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Option Framing |  Product Strategy OKRs |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 45-120 min | 1-2 h Setup |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 2-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | OKR set, Measurement plan, Review cadence |
Tagsno overlap | OutcomesInnovationResearchQuantitative | OptionsDecision framingStrategyComparison | GoalsAlignmentOutcomesMeasurement |
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