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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
Mehrere Wochen1-2 h Setup, laufend1-2 Wochen je Loop1-5 Tage
Participantsdifferent
2-6 researchers plus sample2-63-10Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesOpportunity Solution Tree, Experiment Backlog, Learning LogDirection, Current metric, Target metric, Experiment note, Learning reportClick Data, Interest Signal, Learning Decision
Tagsno overlap
OutcomesInnovationResearchQuantitative
DiscoveryOutcomesExperimentsOpportunity
OutcomesDiscoveryLearningIterationCoaching
ValidationExperimentsDemandDiscovery
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