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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.
Complexitydifferent
HighMediumLowMedium
Timedifferent
Mehrere Wochen1-2 h Setup, laufend25-40 min1-2 Wochen je Loop
Participantsdifferent
2-6 researchers plus sample2-61-53-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesOpportunity Solution Tree, Experiment Backlog, Learning LogLearning Card with evidence and next actionDirection, Current metric, Target metric, Experiment note, Learning report
Tagsno overlap
OutcomesInnovationResearchQuantitative
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryLearning
OutcomesDiscoveryLearningIterationCoaching
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