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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Solution Tree |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | Mehrere Wochen | 1-2 h Setup, laufend | 30-60 min | 20-35 min |
Participantsdifferent | 2-6 researchers plus sample | 2-6 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Opportunity Solution Tree, Experiment Backlog, Learning Log | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DiscoveryOutcomesExperimentsOpportunity | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |