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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Solution Tree |  Innovation Design Thinking |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | 1-2 h Setup, laufend | 1 Tag bis mehrere Wochen | Wochen bis Monate je Goal |
Participantsdifferent | 2-6 researchers plus sample | 2-6 | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Opportunity Solution Tree, Experiment Backlog, Learning Log | Problem Statement, Prototype, Test Learnings | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DiscoveryOutcomesExperimentsOpportunity | InnovationPrototypeResearch | RoadmapOutcomesPlanningExperiments |