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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Scoring |  Product Discovery Assumption Mapping |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 60-120 min | 45-60 min | 1-5 Tage |
Participantsdifferent | 2-6 researchers plus sample | 3-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Opportunity Score Table, Top Outcomes | Assumption map, Test backlog, Risk ranking | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | OutcomesInnovationResearchQuantitative | PrioritizationDiscoveryOutcomesNeeds | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandDiscovery |