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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Interview |  Product Discovery Problem Interview |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 30-60 min je Interview | 30-60 min je Interview | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | 5-12 Interviews | 5-12 Interviews | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interview Notes, Opportunity Themes, Customer Quotes | Problem Evidence, Risk Notes, Customer Segments | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DiscoveryInterviewsOpportunityCustomer | DiscoveryInterviewsValidation | QuantitativeResearchValidation |