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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy OKRs |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 1-2 h Setup |
Participantsdifferent | 2-6 researchers plus sample | 2-20 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | OKR set, Measurement plan, Review cadence |
Tags1 shared | OutcomesInnovationResearchQuantitative | GoalsAlignmentOutcomesMeasurement |
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