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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
HighHighHighLow
Timedifferent
Mehrere WochenMehrere Tage bis Wochen1 Tag bis mehrere Wochen15-30 min
Participantsdifferent
2-6 researchers plus sample2-64-102-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsProblem Statement, Prototype, Test LearningsRoot cause notes, Countermeasures
Tagsno overlap
OutcomesInnovationResearchQuantitative
Root causeSafetySystemicIncident
InnovationPrototypeResearch
Root causeIncidentLeanProblem solving
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