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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Operations MORT Analysis | ![]() Innovation Design Thinking | ![]() Operations 5 Whys |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | High | High | High | Low |
Timedifferent | Mehrere Wochen | Mehrere Tage bis Wochen | 1 Tag bis mehrere Wochen | 15-30 min |
Participantsdifferent | 2-6 researchers plus sample | 2-6 | 4-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | MORT Worksheets, Findings per Branch, Corrective Actions, Systemic Recommendations | Problem Statement, Prototype, Test Learnings | Root cause notes, Countermeasures |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Root causeSafetySystemicIncident | InnovationPrototypeResearch | Root causeIncidentLeanProblem solving |



