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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Morphological Analysis |  Innovation TRIZ |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. |
Complexitydifferent | High | Medium | High |
Timedifferent | Mehrere Wochen | 1-3 h | 1-4 h |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Morphological Box, Concept Combinations, Idea Shortlist | Contradiction Statement, Inventive Principles, Solution Concepts |
Tags1 shared | OutcomesInnovationResearchQuantitative | IdeationInnovationCreativity | InnovationProblem solvingContradictionsCreativity |
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