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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Morphological Analysis |  Innovation Design Thinking |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | High | Medium | High | Low |
Timedifferent | Mehrere Wochen | 1-3 h | 1 Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Morphological Box, Concept Combinations, Idea Shortlist | Problem Statement, Prototype, Test Learnings | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | OutcomesInnovationResearchQuantitative | IdeationInnovationCreativity | InnovationPrototypeResearch | BrainstormingIdeationCreativityDivergenceWorkshop |