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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
HighHighMediumMedium
Timedifferent
Mehrere Wochen2-8 h60-120 min45-90 min
Participantsdifferent
2-6 researchers plus sample2-82-82-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Analysis, Decision Analysis, Risk PlanContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
OutcomesInnovationResearchQuantitative
Problem solvingRoot causeDecisionOperations
ContradictionsInnovationProblem solving
LeanProblem solvingCoachingOperations
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