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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | Mehrere Wochen | 1-3 Wochen | 30–60 min | 1-3 Tage |
Participantsdifferent | 2-6 researchers plus sample | 5-12 Interviews | 4-8 | Internes Team |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | OutcomesInnovationResearchQuantitative | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis |