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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy Impact Mapping |  Innovation Design Sprint |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 4-5 Tage | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 5-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Prototype, Test Findings, Decision Rationale | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning | Design sprintPrototypeValidationInnovation | StrategyPositioningInnovationValue |