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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
HighMediumHighHigh
Timedifferent
Mehrere Wochen45-90 min1-4 Wochen1 Tag bis mehrere Wochen
Participantsdifferent
2-6 researchers plus sample3-86-30 Experten4-10
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesImpact Map, Outcome Hypotheses, Delivery OptionsExpert Forecast, Consensus Range, Assumption NotesProblem Statement, Prototype, Test Learnings
Tagsno overlap
OutcomesInnovationResearchQuantitative
OutcomesStrategyBehaviorPlanning
ForecastingExpertsDecisionStrategy
InnovationPrototypeResearch
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