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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy Impact Mapping |  Decision Making Delphi Method |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 1-4 Wochen | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 6-30 Experten | 3-10 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Expert Forecast, Consensus Range, Assumption Notes | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning | ForecastingExpertsDecisionStrategy | StrategyPositioningInnovationValue |