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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Product Strategy Impact Mapping | ![]() Business Strategy Balanced Scorecard | ![]() Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | Halber Tag bis mehrere Wochen | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 4-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Balanced Scorecard, Strategic Measures, Initiative Map | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning | StrategyMetricsExecution | StrategyPositioningInnovationValue |



