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| Criterion |  Product Discovery Outcome-Driven Innovation |  Systems Thinking Iceberg Model |  Innovation Design Sprint |  Systems Thinking Behavior Over Time Graph |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | Mehrere Wochen | 30-60 min | 4-5 Tage | 20-45 min |
Participantsdifferent | 2-6 researchers plus sample | 2-10 | 5-8 | 1-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Iceberg Worksheet, Pattern Notes, Intervention Ideas | Prototype, Test Findings, Decision Rationale | Behavior Over Time Graph, Trend Hypotheses, Key Events |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Systems thinkingRoot causePatterns | Design sprintPrototypeValidationInnovation | Systems thinkingPatternsDynamics |