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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
HighLowHighHigh
Timedifferent
Mehrere Wochen30-60 min2-6 h2-6 h
Participantsdifferent
2-6 researchers plus sample2-103-103-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesIceberg Worksheet, Pattern Notes, Intervention IdeasEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
OutcomesInnovationResearchQuantitative
Systems thinkingRoot causePatterns
CausalityIncidentRoot causeTimeline
Systems thinkingRoot causeConstraintsCausality
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