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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy ICE Scoring |  Decision Making Assumption Surfacing |  Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | Mehrere Wochen | 30-60 min | 45-90 min | 60-120 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 2-8 | 3-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | ICE Table, Top Idea List | Assumption List, Critical Assumptions, Learning Plan | Opportunity Score Table, Top Outcomes |
Tagsno overlap | OutcomesInnovationResearchQuantitative | PrioritizationScoringGrowthDecision | AssumptionsRiskDecisionDiscovery | PrioritizationDiscoveryOutcomesNeeds |