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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy ICE Scoring |  Growth A/B Testing |  Delivery Cost of Delay |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. |
Complexitydifferent | High | Low | High | High |
Timedifferent | Mehrere Wochen | 30-60 min | 1-4 Wochen | 90-180 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 1-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary | CoD Table, Prioritization Sequence |
Tagsno overlap | OutcomesInnovationResearchQuantitative | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation | PrioritizationDeliveryEconomicsDecision |