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| Criterion |  Product Discovery Outcome-Driven Innovation |  Knowledge Modeling IBIS |  Innovation Design Thinking |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | 1-3 h | 1 Tag bis mehrere Wochen | 1-3 h |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 4-10 | 1-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Issue Map, Positions, Argument Notes | Problem Statement, Prototype, Test Learnings | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RationaleKnowledgeDecision | InnovationPrototypeResearch | SensemakingDecisionRationale |