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| Criterion |  Product Discovery Outcome-Driven Innovation |  Knowledge Modeling IBIS |  Decision Making Argument Mapping |  Knowledge Modeling Concept Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 1-3 h | 1-3 h | 1-2 h |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 1-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Issue Map, Positions, Argument Notes | Argument Map, Evidence Gaps, Decision Rationale | Concept Map, Relationship Labels, Knowledge Gaps |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RationaleKnowledgeDecision | SensemakingDecisionRationale | KnowledgeConceptsMappingSensemaking |