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Selected:Outcome-Driven InnovationHypothesis Prioritization CanvasOpportunity Solution TreeTest Card
| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Product Discovery Hypothesis Prioritization Canvas | ![]() Product Discovery Opportunity Solution Tree | ![]() Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | Mehrere Wochen | 60-90 min | 1-2 h Setup, laufend | 20-35 min |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 2-6 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prioritization Canvas, Hypothesis Backlog | Opportunity Solution Tree, Experiment Backlog, Learning Log | Test Card with a pre-set threshold |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ExperimentsPrioritizationDiscoveryHypothesis | DiscoveryOutcomesExperimentsOpportunity | ExperimentsValidationDiscoveryHypothesis |



