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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
HighMediumMediumLow
Timedifferent
Mehrere Wochen60-90 min1-2 h Setup, laufend20-35 min
Participantsdifferent
2-6 researchers plus sample3-82-61-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesPrioritization Canvas, Hypothesis BacklogOpportunity Solution Tree, Experiment Backlog, Learning LogTest Card with a pre-set threshold
Tagsno overlap
OutcomesInnovationResearchQuantitative
ExperimentsPrioritizationDiscoveryHypothesis
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryHypothesis
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