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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy GIST Planning |  Innovation Design Thinking |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | Wochen bis Monate je Goal | 1 Tag bis mehrere Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 2-6 researchers plus sample | 3-10 | 4-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Problem Statement, Prototype, Test Learnings | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RoadmapOutcomesPlanningExperiments | InnovationPrototypeResearch | DiscoveryOutcomesExperimentsOpportunity |