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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy GAP Analysis |  Business Strategy Three Horizons |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 1-3 h | Halbtags-Workshop, dann iterativ | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 3-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Gap Matrix, Action Plan, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyAnalysisPlanning | StrategyInnovationPortfolioForesight | OutcomesStrategyBehaviorPlanning |