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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy GAP Analysis |  UX Research Surveys |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 1-3 h | 3-14 Tage | 1-2 h |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 50+ | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Gap Matrix, Action Plan, Risk Notes | Survey Results, Charts, Segment Insights | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyAnalysisPlanning | QuantitativeResearchValidation | Business modelStrategyValueInnovation |