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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy GAP Analysis |  Facilitation Alignment Mapping |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 1-3 h | 1-2 h | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 4-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Gap Matrix, Action Plan, Risk Notes | Alignment Map, Open Issues, Decision Questions | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyAnalysisPlanning | AlignmentStakeholdersStrategyFacilitation | OutcomesStrategyBehaviorPlanning |