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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy 5-Minuten VC-Check |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | Mehrere Wochen | 5-15 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-6 researchers plus sample | 1-5 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StartupValidationCompetition | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |