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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research First-click Testing |  Decision Making Assumption Surfacing |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | Mehrere Wochen | 1-2 Tage | 45-90 min | 1-4 Wochen |
Participantsdifferent | 2-6 researchers plus sample | 10-30 | 2-8 | 3-10 Kunden |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Click Heatmap, Success Rate, Design Recommendations | Assumption List, Critical Assumptions, Learning Plan | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | OutcomesInnovationResearchQuantitative | UXNavigationFindabilityValidation | AssumptionsRiskDecisionDiscovery | MVPValidationServiceDiscovery |