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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Fault Tree Analysis.
Operations
Fault Tree Analysis
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For a critical top event with several possible triggers, the method logically models failure paths. It makes visible which combinations of conditions can lead to damage.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
HighHighLowMedium
Timedifferent
Mehrere Wochen2-6 h20-35 min1-5 Tage
Participantsdifferent
2-6 researchers plus sample3-81-5Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesFault Tree, Critical Paths, Cause Hypotheses, Control ActionsTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
OutcomesInnovationResearchQuantitative
RiskRoot causeSafety
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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