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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Fault Tree Analysis.
Operations
Fault Tree Analysis
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For a critical top event with several possible triggers, the method logically models failure paths. It makes visible which combinations of conditions can lead to damage.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
HighHighMediumHigh
Timedifferent
Mehrere Wochen2-6 h1-2 h Setup, laufend1 Tag bis mehrere Wochen
Participantsdifferent
2-6 researchers plus sample3-82-64-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesFault Tree, Critical Paths, Cause Hypotheses, Control ActionsOpportunity Solution Tree, Experiment Backlog, Learning LogProblem Statement, Prototype, Test Learnings
Tagsno overlap
OutcomesInnovationResearchQuantitative
RiskRoot causeSafety
DiscoveryOutcomesExperimentsOpportunity
InnovationPrototypeResearch
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