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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.
Complexitydifferent
HighMediumMediumHigh
Timedifferent
Mehrere Wochen60-120 min2-4 h2-6 h
Participantsdifferent
2-6 researchers plus sample2-83-104-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsStrategy Canvas, Value Curve, ERRC ActionsTheory of Change Map, Assumptions, Outcome Measures
Tagsno overlap
OutcomesInnovationResearchQuantitative
Theory of ConstraintsAssumptionsSystems thinking
StrategyPositioningInnovationValue
ImpactOutcomesSystems thinkingStrategy
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