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| Criterion |  Product Discovery Outcome-Driven Innovation |  Systems Thinking Evaporating Cloud |  Growth A/B Testing |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | 60-120 min | 1-4 Wochen | 1-2 Wochen pro Iteration |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 1-6 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Experiment results, Decision log, Learning summary | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Theory of ConstraintsAssumptionsSystems thinking | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryAssumptions |