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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy DIBB |  Decision Making Pre-Mortem |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | Mehrere Wochen | 1-2 h | 20–45 min | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | Small cross-functional group | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | DIBB document, Belief list, Bet list, Learning report | Risk list, Mitigation plan, Assumption log | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyDecisionAssumptionsHypothesis | RiskDecisionFailurePlanning | OutcomesStrategyBehaviorPlanning |