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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy DIBB |  Product Strategy Impact Mapping |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 1-2 h | 45-90 min | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | DIBB document, Belief list, Bet list, Learning report | Impact Map, Outcome Hypotheses, Delivery Options | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyDecisionAssumptionsHypothesis | OutcomesStrategyBehaviorPlanning | StrategyPositioningInnovationValue |