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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |  Decision Making Trade-off Analysis |  Decision Making Decision Framing Workshop |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 1 Tag bis mehrere Wochen | 45-120 min | 60-120 min |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | Decision Frame, Decision Question, Criteria List, Evidence Plan |
Tagsno overlap | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch | TradeoffsDecisionCriteriaOptions | Decision framingAlignmentCriteriaOptions |