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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |  Product Strategy GIST Planning |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 1 Tag bis mehrere Wochen | Wochen bis Monate je Goal | 1-2 h Setup, laufend |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 3-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings | Goals, Idea bank, Step-project list, Tasks, Learning reports | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch | RoadmapOutcomesPlanningExperiments | DiscoveryOutcomesExperimentsOpportunity |