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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.
Complexitydifferent
HighHighLowHigh
Timedifferent
Mehrere Wochen1 Tag bis mehrere Wochen1-2 h1-4 Wochen
Participantsdifferent
2-6 researchers plus sample4-102-86-30 Experten
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Statement, Prototype, Test LearningsDIBB document, Belief list, Bet list, Learning reportExpert Forecast, Consensus Range, Assumption Notes
Tagsno overlap
OutcomesInnovationResearchQuantitative
InnovationPrototypeResearch
StrategyDecisionAssumptionsHypothesis
ForecastingExpertsDecisionStrategy
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