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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |  Decision Making Decision Framing Workshop |  Decision Making Option Framing |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 1 Tag bis mehrere Wochen | 60-120 min | 45-120 min |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 4-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings | Decision Frame, Decision Question, Criteria List, Evidence Plan | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tagsno overlap | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch | Decision framingAlignmentCriteriaOptions | OptionsDecision framingStrategyComparison |