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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.
Complexitysame
HighHighHighHigh
Timedifferent
Mehrere Wochen1 Tag bis mehrere Wochen2-6 h2-6 h
Participantsdifferent
2-6 researchers plus sample4-103-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Statement, Prototype, Test LearningsCurrent Reality Tree, Core Problems, Intervention IdeasEvent Timeline, Causal Factor Chart, Cause List, Corrective Actions
Tagsno overlap
OutcomesInnovationResearchQuantitative
InnovationPrototypeResearch
Systems thinkingRoot causeConstraintsCausality
CausalityIncidentRoot causeTimeline
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