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Selected:Outcome-Driven InnovationDesign ThinkingBusiness Model Stress TestBlue Ocean Strategy Canvas
| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |  Business Strategy Business Model Stress Test |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | High | High | Medium |
Timedifferent | Mehrere Wochen | 1 Tag bis mehrere Wochen | Half day | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings | Stress Test Report, Action Plan per Scenario | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch | StrategyBusiness modelRiskDiagnosis | StrategyPositioningInnovationValue |